Crypto.com partners with Italian football’s Lega Serie A

Digital asset exchange platform Crypto.com will be prominently featured in football matches during Italy’s Lega Serie A competition as part of a partnership with the league. In a Thursday announcement, Lega Serie A said Crypto.com was going to be presenting key broadcast moments for the Italian football competition “where technology enhances the match.” Specifically, the platform has formed a multi-year partnership to help present the series’ “goal of the month,” as well as broadcast moments using video playback to judge fouls and whether goals are legitimate. Crypto.com sponsored Lega Serie A in the Coppa Italia football cup in May, when it launched a nonfungible token, or NFT, offering for the event. The exchange said it planned to release more collections of NFTs as a result of the new partnership.